The news seems to be REALLY great for the premiere of STAR TREK: DISCOVERY. According to a press release quickly and enthusiastically circulated by an exuberant CBS, the premiere of the newest Star Trek TV series has resulted in record-breaking sign-ups for the ALL ACCESS streaming service:
Tonight’s premiere of STAR TREK: DISCOVERY on CBS All Access, the CBS Television Network’s digital subscription video on demand and live streaming service, broke a new record for subscriber sign-ups in a single day, eclipsing the previous record held by the 2017 GRAMMY Awards®.
In addition to its single day subscriber sign-up record, CBS All Access experienced its best week and month ever for sign-ups due to the launch of STAR TREK: DISCOVERY, the fall kick-off of the NFL ON CBS on the service’s live local feeds and the season finale of BIG BROTHER and the BIG BROTHER LIVE FEEDS.
Also, the free premiere on the regular CBS network was watched by 9.6 million people.
But before people start gulping down too much champagne (although there is certainly reason for celebration), I’d like to mention a few things that CBS and fans should be noting.
Now, I realize this blog is going to sound like a wet blanket, but please make no mistake: I am ABSOLUTELY, SINCERELY HAPPY that so many people liked the new show! (I personally wasn’t thrilled with it, although I do plan to watch more episodes eventually.)
But I’m also a business strategist trained to look at multiple aspects of a situation. As I did in my previous blog about Star Trek: Discovery, I want to take a look at the whole picture…which is, of course, impacted significantly by CBS’s decision to offer their new Star Trek series exclusively as a paid streaming video-on-demand service.
So yes, the news is definitely good for CBS. But it might be a little too soon to consider the game won…