How I ended up writing QUARK’S MENU at STAR TREK: THE EXPERIENCE in Las Vegas! (biography blog #3)

My first biography blog was posted on January 11, 2016, a day after Fan Film Factor first launched. It described how I turned down a job working for MICHAEL OKUDA in the Star Trek Scenic Art Department at Paramount Studios back in 1993. A year and a half later, I published my second biography blog, describing how I came to work as a freelance “professional Trekkie” fan consultant for Viacom Consumer Products starting in 1997. It was a gig I’d have for another six years.

It’s now 2022, today is my birthday (January 17), and I am going to indulge myself by finally publishing my THIRD biography blog, explaining how I ended up writing the menu for QUARK’S BAR & RESTAURANT at Star Trek: The Experience at the Las Vegas Hilton. And as a special treat, here is a high-quality PDF file of the original menu for you to read and enjoy…

It was the summer of 1997, and I’d been working with JULIET DUTTON of Viacom Consumer Products for about 8 months, reviewing submitted Star Trek CD-ROM game scripts for accuracy, since Juliet wasn’t a Trekkie and didn’t know an Andorian from a Tellarite. Another person in licensing, KIRSTI PAYNE, was assigned to PARAMOUNT PARKS, a licensee that was finishing construction on a new Star Trek attraction at the Las Vegas Hilton that was scheduled to open early the following year. It would have an immersive virtual reality motion simulator ride, a Star Trek prop and costume museum, a gift shop (of course!), and even Quark’s Bar and Restaurant.

There was just one problem: their proposed menu was a complete disaster.

It wasn’t the food that was the issue so much figuring out what to call the various items. Uninspired names like “Cosmic Burger” and “Galaxy Fries” were falling far short of being Star Trek enough, and the menu just sounded boring. They needed help—badly! During a weekly staff meeting, Kirsti asked her fellow licensing staffers if anyone knew a creative Star Trek fan with a good sense of humor who was also able to write well.

Juliet said, “I have just the person for you…!”

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Becoming a PROFESSIONAL TREKKIE! (biography blog #2)

It’s been a while since I wrote a biography blog…nearly a year and a half, in fact! I’d started out thinking I’d write these regularly, as I’ve had some interesting adventures as a fan: sneaking onto the Voyager and DS9 sets at Paramount, writing the Star Trek reference book Starship Spotter in just 18 days, directing Majel Barrett Roddenberry doing voice-over for four hours…in her living room! The list goes on.

But then I got busy writing about fan films, and suddenly it’s 17 months later with no second entry to follow up on the “to be continued…” that ended my first biography blog. Time to fix that! (I’m even adding a new tab to the main menu that says “BIOGRAPHY” in the hope it’ll inspire me to write more of these entries before another 17 months go by.)

When last we left off, it was December of 1993, and I’d just turned down a job working for MICHAEL OKUDA in the Star Trek Art Department! (Was I nuts???? Read my first biography blog to find out why.)

So instead of doing graphics and animations for DS9, Voyager, and Generations, I stayed with my brother David and grew our fledgling multimedia company, 2-Lane Media, Inc. Over the next two and a half years, we expanded to about a dozen employees doing websites for clients like Disney, Nestlé, Transamerica, and Tenet Healthcare.

But in 1996, we added a new client that would change my Star Trek life forever…

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