January is a bad month for crowd-funding…or so I thought.
I usually advise people who ask (and advise them strongly) to avoid scheduling their fan film crowd-funding campaigns in December and January. Both months compete with the holidays. In December, people aren’t really paying much attention to requests to donate to fan projects. And by the time you reach January, many people’s wallets and bank accounts are recovering from holiday expenses like gifts and vacations. So if you can, wait until mid-February to launch your crowd-funder.
A good example of this was VANCE MAJOR, who kicked off his latest GoFundMe for CONSTAR CONTINUES in December. With previous Constar campaigns trying for a $500 goal, Vance had been able to cross the finish line within days. But that was in March. This time, with a goal of $1,175 for costumes and props, Vance took in just a few hundred dollars over the first few weeks, and even now, more than a month later, is only up to $675 from 17 backers (including me). He’s getting there, but it’s definitely slower this time out. Was I right about December and January?
I thought I was…which is why I scratched my head when I saw NICK COOK launch an Indiegogo campaign for STARSHIP INTREPID‘s next fan film, “Echoes.” The long-running fan series out of Dundee, Scotland is trying to raise $2,600 for:
- Travel expenses
- Room hire (location rental)
- Food for the actors
- Props and costumes
- Make up
- Associated consumables (such as batteries)
- Post-production expenses
With a goal more than double what Vance was asking for, I contacted Nick Cook and suggested we hold off doing a crowd-funding feature/interview here on Fan Film Factor until February—expecting that he (like Vance) wouldn’t get too far over the next few weeks.
It’s only three days later, and Intrepid‘s campaign is already nearly 40% of the say to their goal with $1,036 from 28 backers (including me). Boy, was I wrong! But why was I wrong?Continue reading “INTREPID crowd-funder proves Jonathan absolutely WRONG!”