Is CBS switching back from copyright infringement lawsuits to cease & desist letters? It’s hard to read the tea leaves when it comes to a multi-billion dollar corporation, but we may have just gotten a clue.
The year 2016 was a turbulent and uncertain time for the world of Star Trek fan films. It began with a copyright infringement lawsuit against Alec Peters and AXANAR, and then by the summer, fans were presented with a series of fan film guidelines listing the things fans were and were not allowed to do if they wanted to avoid legal action on the part of CBS and Paramount.
But were lawsuits now the “new normal”? Would fan films that violated the guidelines find themselves dragged into court for expensive litigation? The studios weren’t saying. For many years, most fan film producers had (perhaps naively) assumed that the worst that would happen would be they’d get a call (or letter or e-mail) from the studios saying, “Stop what you’re doing.” Even Alec Peters himself figured he’d probably get a call long before ever being served with a multi-million dollar lawsuit. Man, was he wrong!
Ironically, had the studios simply sent Alec a cease & desist letter instead of suing, they could have saved themselves nearly a million dollars in attorneys fees and 12 months of polarizing publicity with likely a similar result of a scaled-down Axanar. But that’s a “what if” scenario that we’ll never see played out in this universe.
But here’s a question: did CBS’s and Paramount’s experience with the year-long Axanar lawsuit leave a bad enough taste in the studio execs’ mouths that they’ve decided to dial things back from battlestations to just yellow alert? Are the studios ready to return to good ol’ fashioned cease & desist letters to get the job done?
The answer to this question might come from another copyright infringement lawsuit going on right now involving Star Trek…and Dr. Seuss!
Earlier today, ALEC PETERS posted the following blog on the AxanarProductions.com website. As it’s very relevant to my editorial blog entry from yesterday—and it makes some excellent points—I asked for and received Alec’s permission to re-post the blog in its entirety here on FAN FILM FACTOR. (Please note that the opinions expressed and descriptions of events presented are solely those of Alec Peters.)
There is a a lot of talk lately about how Star Trek Continues has decided to openly violate the Star TrekFan Film Guidelines that CBS put in place last year. STC has already violated the guidelines with the release of their last episode, and is making 3 more roughly 50 minute episodes that violate at least 5 Guidelines including length (close to 50 minutes) and the use of Star Trek actors.
I would highly recommend you read Jonathan Lane’s Fan Film Factor article on the matter here:
Jonathan provides a very fair view of the matter, as he likes both Axanar and STC. And Jonathan calls out Vic for his hypocrisy in attacking Axanar for violating “guidelines” that never existed, while violating the actual written rules himself. And lets be clear, Star Trek Continues has neither been “grandfathered” in (total nonsense), nor do they have a special deal with CBS. They are simply stating that “we think CBS will be OK with us doing this.”
But I am going to argue that this is actually good for fan films.
Now let’s be clear, I don’t like Vic. He has been lying about Axanar since he stormed out of the Prelude to Axanar Premiere we invited him to in 2014. But I support Star Trek Continues as I do all fan films. I don’t let my feelings for Vic cloud my feelings for a very worthy fan film series. Along with Star Trek New Voyages, they have done wonderful things in the fan film genre.
Now what is ironic is that while Vic refuses to help anyone else in fan films, (he famously asked Tommy Kraft for a role in the Horizon sequel while telling Tommy he wouldn’t lift a finger to help him) and has refused to allow others to use his sets (unlike James Cawley or Starbase Studios who generously allowed anyone to come use their sets), Vic’s decision to ignore the Star Trek Fan Film Guidelines may well help all fan films moving forward. How is that?
Well, CBS always hated policing fan films. Having communicated extensively with with John Van Citters, (Head of Star Trek licensing), Liz Kolodner (VP CBS Licensing) and Bill Burke (VP CBS Consumer Products) about fan films for years, and having advocated extensively for guidelines, I knew that CBS didn’t WANT to have to worry about fan films as they saw it as a huge waste of time. They were too busy making money to have to worry about a bunch of fans making films. I once joked with John Van Citters that CBS treated fan films with “benign neglect” and that was good, as fan films did nothing but help the franchise. And CBS told me over and over how it would be impossible to come up with fan film guidelines because of 50 years of Star Trek contracts and agreements with unions, guilds and actors.
Well, clearly that wasn’t the case, since they were able to come up with Guidelines pretty quickly after they sued Axanar. And while many feel the guidelines are too severe (e.g. limiting fan films to 15 minutes and no more than two installments) or even possibly illegal (it’s questionable if CBS can tell you who you CAN’T hire for your fan film) – the guidelines are what they are. They provide some general rules to follow if a Star Trek fan film producer doesn’t want to run the risk of getting sued by CBS.
So how does Star Trek Continues violating the Star Trek Fan Film Guidelines help all fan films? Well, it just supports what we at Axanar have known for a while. Axanar was sued because we didn’t look like a fan film. Not because we made “profit” (we didn’t) or that we built a “for-profit studio” (we didn’t…STNV did that), both reasons made up by people who don’t know what they are talking about, but because Axanar looked like it came from the studio.
Now CBS doesn’t want to sue its fans again. The 13 months of the lawsuit was not good for CBS and Paramount from a PR perspective. And the Guidelines were basically a way to put a lid on the “arms race” of professionalism taking place.
But what we see here is CBS giving Star Trek Continues a pass. And why? Because over a year ago, CBS said to me, “No one is going to confuse them with real Star Trek.” And that is the crux of the matter. Yes, Star Trek Continues, like Star Trek New Voyages, have excellent production values, with amazing sets, brilliant VFX and visuals, and excellent costuming and props. They LOOK amazing. But the acting is mostly amateurs, and that is the main reason fan films don’t have widespread appeal. (By the way, I love Chris Doohan as Scotty in STC. Simply brilliant). But ask fans what they think of fan films, and the overwhelming # 1 reason they give for not watching or liking them is the acting. And this is one of the main reasons I decided to give up the role of Garth in the feature film.
So, as long as you aren’t too good – and stay in familiar territory – it appears you are in a safe harbor. Want to break the Star Trek Fan Film Guidelines? Just don’t make something that CBS perceives as a threat. There’s no question that from a marketing perspective, fan films are actually very good for the Star Trek franchise, and the powers that be at CBS know this and will allow you to break many of the guidelines as long as you aren’t overly ambitious. And since no one is really raising money for their productions anymore, I don’t think CBS has to worry about this. STC is spending the money they had previously raised and why they cut down on the number of episodes they were making.
So, while I won’t advocate a fan film maker break the CBS Star Trek Fan Film Guidelines, I think what Star Trek Continues has shown is that CBS isn’t going to worry about a product that they don’t see as threatening. And that gives all fan film makers a little breathing room.
Last Wednesday, STAR TREK CONTINUESannounced that none other than actor JOHN “Q” DE LANCIE is going to guest star in the ninth episode of their fan series, “What Ships Are For,” which will premiere the last weekend of July.
And now I am about to get myself into a shatload of trouble! But before I jump into the smoldering volcano of fan film frenzy and fanatical fealty, let me state the following up front:
I love Vic Mignogna (not romantically, just as a fan). Yes, I’ve heard him called every name in the book by people who don’t like him. I’ve heard vitriolic complaints about Vic’s ego, lack of integrity, and even his acting ability. (And I’ve heard similar rants about Alec Peters, by the way.) The fact is: I don’t care! I think very highly of both of these men…and for very similar reasons. But for right now, let’s focus on why I love Vic.
Every fan production has one bright sun at the center of its solar system. And for STC, that has always been Vic Mignogna. He’s a leader and inspiration to his production team. He makes things happen. He has set the tone for an endeavor where everyone gives 200% and does it all with smiles while having a blast. You can see it in their behind-the-scenes videos, and I’ve seen it in person at cons I’ve attended where the STC cast is in attendance…with Vic right there in the middle of the enthusiasm.
I also think Vic does a fantastic job being James T. Kirk. Many have attempted the role—from the late/great John Belushi to Jim Carey and even Carol Burnett to fan film actors James Cawley and Brian Gross. Each has brought something different and unique to the character. So before any of you criticize Vic Mignogna for his performance, imagine yourself trying to portray the legendary captain of the USS Enterprise NCC-1701 and tell me if you could do any better. As far as I’m concerned, Vic nails it.
So regardless of everything else I am about to say in this blog editorial, let me state for the record that I am a big fan of Vic Mignogna and a HUGE fan of (and proud donor to) Star Trek Continues.
And with that, it’s time for Jonathan to jump into the volcano…
Unlike the USS Enterprise in Star Trek II, no, we didn’t make it. Our attempt to sign up 500 social media accounts to all automatically post/tweet the same message at the same moment last Tuesday came up short with only 109 participants.
But hey, live and learn, right? Or how about…if at first you don’t succeed, try, try again. We’re doing a little but of both!
My Chief Social Media Officer (yeah, that’s kind of a thing), Commander LEE QUESSENBERRY, has just launched a NEW HeadTalker campaign. This one has a much less lofty goal of only 50 participants…and we’re already nearly there with 43! We can, of course, go over 50, and the more the merrier! And we’ve still got 15 days left!!
There’s a couple of other changes you might notice. First, the name of the campaign is now “United For Star Trek Fanfilms“. That works in THREE important elements of our message. Obviously, we’re all about Star Trek. And we’re also all about fan films. And of course, we’re united. No need to push the name “SMALL ACCESS” as few people outside of our group even know what that is. (And hey, that’s part of the problem…and the challenge!)
We also have a slightly new message that will be posted/tweeted on Friday, June 30 at noon Eastern Time:
“I am joining a cause (@smallaccesstrek) because I want to see #StarTrek #FanFilms succeed! #FF #FollowFriday https://hdtk.co/rWuJm“
As before, this one includes the @smallaccesstrek Twitter account and a hashtag for #FanFilms. But this time, we also included #StarTrek (yep, we forgot to include that one the first time—d’oh!) as well as #FF and #FollowFriday. What are those? I didn’t know either, so I asked Lee, and he said, “Follow Friday is an old twitter holiday like Throwback Thursday or Taco Tuesday. So on a Friday, if there’s someone you follow that you think others would find interesting, you #FF or #FollowFriday. It’s been a while since I actually did a FollowFriday request on Twitter, but it seems it is still a thing.”
So here we go again, folks! If you have a spare moment (and a Facebook or Twitter or other social media account), please click on the image below to help us out…
As you might recall from last week, Lee Quessenberry and I kicked off a HeadTalker Campaign to try to get 500 people to agree to have a message posted to their Twitter, Facebook, and/or other social media account(s) at noon EST on June 13. The message would say:
“We want to change the Star Trek #Fanfilm Guidelines. Follow Small Access Trek to find out how you can. https://hdtk.co/VSsvF“
The idea was to get the message to trend long enough to bring some more attention, eyeballs, and ultimately (hopefully) members to the SMALL ACCESS campaign to get CBS and Paramount to revise at least one of the fan film guidelines.
With less than 24 hours to go, we’re just short of 100 out of the 500 sign-ups we need. So barring a miracle (or Spock sacrificing himself in engineering), to quote Sulu, “We’re not going to make it, are we?”
No, we’re probably not.
So what does this mean for SMALL ACCESS? Well, in the words of Monty Python’s peasant: “Not dead yet!” In fact, we’ve taken in 45 new members in the last two weeks, which is 3.5% growth. No, it’s not the hundreds and thousands we need, but it’s better than stagnation or collapse. I choose to see the glass as 3.5% full.
And hey, even if we don’t grow large enough to succeed in our holy quest, we’ve still got a great group that’s spreading the gospel of Star Trek fan films…and I very much want that group to continue.
So what happens next? I’m not sure yet. Probably we’ll try another HeadTalker campaign with a smaller goal number. But I’ll be contacting Lee Quessenberry this week to get his ideas for plan B, C, D, and possibly E. We’ve got a few months before Star Trek: Discovery premieres, so there’s still time to grow this group some more. I’m willing to give it a chance if you are.
And hey, if you happen to know 407 people with social media accounts who might be willing to help us make it to our 500-person goal before noon tomorrow, please ask them to sign up here:
Two weeks ago, I discussed how Project: SMALL ACCESS needed to grow in order to give the group any reasonable leverage in trying to convince CBS and Paramount to revise the “no ongoing fan series” portion of fan film Guideline #1. Since then, we’ve added about 40 new members (3% growth)…which is certainly a nice start. But we need to grow a LOT more than that, my friends!
Needing advice from people more experienced in guerilla marketing on the social media front, I sought the assistance of Lee Quessenberry, who had helped with the online marketing efforts for Axanar during their Kickstarter and Indiegogo campaigns. One of the first things Lee did was to set up a HEADTALKER campaign for SMALL ACCESS.
What’s a HEADTALKER?
It’s pretty simple. People sign up to allow HeadTalker to send out a single post from one (or more) of their social media accounts—Twitter, Facebook, LinkedIn, Tumblr—on a certain day at a certain time. With enough simultaneous posts, the message will “trend” and get a boost.
For example, here’s the message you would be agreeing to share (it would be posted automatically for you) on June 13, 2017 at 12:00pm Eastern Time:
“We want to change the Star Trek #Fanfilm Guidelines. Follow Small Access Trek to find out how you can. https://hdtk.co/VSsvF“
There’s only one catch: we need 500 people to sign up to share this message or it won’t get sent out. Right now, we’ve got 67 (which, according to the Headtalker page, gives us a social media reach of 941,141…assuming everyone’s contacts read the message).
BUT WE NEED TO MAKE IT TO 500…AND WE HAVE ONLY 7 DAYS LEFT!
If we don’t make it, we can always try it again with a smaller goal like 100 or even 75 or 50. But it would be so awesome if we could get to that 500 goal.
A note on your privacy
When you log into HeadTalker using your Twitter, Facebook, Tumblr, or LinkedIn account, you’re allowing their platform to share a single message on your behalf. That’s all. They use the absolute minimum permissions possible to post a message on your behalf. The social media platforms they integrate with sometimes include additional permissions that we do not use.
It’s really as simple as three clicks (well, possibly four if you’ve never used HeadTalker before):
The news has been spreading through the fan film community faster than a snitch through a quidditch match! According to a rapidly-expanding plethora of online sources, Warner Brothers studios, which owns the movie rights to the HARRY POTTER franchise, have given approval to the producers of a high-quality fan film titled VOLDEMORT: ORIGINS OF THE HEIR to be made. The only conditions: the producers must make no profit, and the completed project can only be shown for free via YouTube.
This didn’t seem to be the case last July when Warner Brothers shut down the Kickstarter page for this project. The production had already successfully funded a $30,000 campaign, but faster than you can say “Expelliarmus!” all trace of the campaign was gone, replaced by a pretty harsh sounding notice:
Description of infringing material: It recently came to our attention that users on your site, at the link(s) below, were contemplating a project that violates Warner Bros.’ rights. We have discussed it with the users who have agreed to remove the project from the site and have requested that we send this notice so that the project is removed. I have a good faith belief that the project is not authorized by Warner Bros., its agent, or the law. Accordingly, please act expeditiously to remove or disable access to the URL listed below.
In fact, some fans actually thought there was some sort of litigation (apparently, there wasn’t), and even Wikipedia erroneously reports that in their entry. (Look quick, before they fix it!)
Last time, I discussed the recent release by two of the major networks of official trailers for their new sci-fi shows debuting for the upcoming 2017 season. CBS, of course, unveiled STAR TREK: DISCOVERY, while FOX surprised (many) genre fans with a new Star Trek-ish series from Seth MacFarlane titled THE ORVILLE. Both trailers were viewed millions of times with thousands of comments. But what was very intriguing came from the thumbs-up/thumbs-down ratios.
The trailer for Star Trek: Discovery has about two and a half times more thumbs-down reactions than the trailer for The Orville. Some misunderstood my previous blog and thought I was calling this a competition—as though fans were going to choose EITHER Discovery OR Orville. Not quite. Many fans (like me) might choose to watch both series.
But what makes this interesting is that we have a pretty close comparison of trailers and their reactions from viewers. The two shows are coveting essentially the same audience (Trekkies and sci-fi fans), so the trailers and series themselves are unmistakably in the same “marketing category.” The two trailers have almost the same run-length (2.5 minutes) and were released at nearly the same time using the same platform (Youtube). But beyond that, the two networks are going in very different directions.
CBS is making Discovery available only through paid subscription streaming services (after a free preview of the pilot on CBS). FOX is putting Orville on their regular network. CBS went for a very unfamiliar (to Trekkers) production design with dark sets and mostly monochromatic uniforms. FOX is using a very familiar-looking Star Trek visual approach of brightly-lit sets and and colorful uniforms.
So these two series are coveting the same kinds of fans with very different approaches. One is very derivative of Star Trek but based within a different universe, and the other is very different but based within the Star Trek universe. So the word “versus” in the title of this blog entry doesn’t imply that fans must make a choice but rather simply refers to putting the two series side-by-side for comparison, analyzing the very noticeable differences in fan reaction.
So with fans appearing to show a measurable preference for Orville over Discovery—admittedly using only online reaction through thumbs-up/down plus a general trend in posted comments—should CBS be worried?
Before I begin, please note that the title of this blog is the question “Should CBS be worried?” and not the statement “CBS should be worried.” I’m pondering, not preaching.
Also, I want to mention up front that I personally enjoyed the new trailer for Star: Trek Discovery and am looking forward to at least checking out the new series. People seem to think I’m just another Discovery hater/detractor. Not so! I am very much keeping an open mind. But I’m not blind to the reality of the situation either, and that’s what this blog is about.
(And yes, I know that this is a site about fan films. But it’s also a site about Star Trek…and it’s my blog, so I can editorialize whatever I want to.)
Last week, all of the major networks unveiled trailers for shows that will premiere during their upcoming 2017 season. Naturally, Star Trek fans were eagerly expecting to see their first extended glimpse of the new STAR TREK: DISCOVERY series…coming to the subscription-based CBS All Access.
What fans weren’t expecting, however, was a new Star Trek-ish series from FOX starring and produced by Seth MacFarlane (Family Guy, Ted) and directed by Iron Man‘s John Favreau. Titled THE ORVILLE, this new hour-long series looked more like the Star Trek of yore: bright sets, colorful uniforms, chest emblems with division insignia, sleek and over-lit starships (some filmed from actual physical models!), and a token alien species or two with big bumpy foreheads. The Orville is obviously meant to be a campy tongue-in-cheek comedy, but the production values, sets, costuming, make-up, and visual FX looked like…well…WOW!
For two days, fans were aflutter with comments about this surprise new sci-fi series. And the comments were nearly all positive, with many Trekkers suggesting that THIS was the Star Trek we’d wanted all along (minus the implied parody, of course), and wondering why CBS just didn’t get it.
Then, last Wednesday, CBS had their turn to say, “Hey, we DO get it…and here’s what OUR new Star Trek will look like.” But did they really get it?
I started the SMALL ACCESS protest campaign on Facebook last July, shortly after CBS and Paramount released the new guidelines that seemed to spell certain doom for Star Trek fan films. I’d hoped we could start a “movement” that would make the studios take notice and convince them to revisit and revise the guidelines.
It’s now almost a year later, and the guidelines remain in place…unchanged. We tried to get bunch of the guidelines changed all at once, but that didn’t work. And I realized instead that, if we tried to “eat the elephant” in smaller bites (try to change one guideline at a time), then we might have more luck in convincing the studios to listen to us and maybe even work with us.
And our offer would be simple: revise just one guideline, and our members will subscribe to CBS All Access for a month (to check it out, see if we like it). Revise two guidelines, two months. And so on. The first guideline we wanted to target was the “no ongoing fan series” rule (we voted on that), suggesting that Guideline #1 could be rewritten with a revised second part:
The fan production must be less than 15 minutes for a single self-contained story, or no more than 2 segments, episodes or parts, not to exceed 30 minutes total. The production can continue featuring the same title, characters, and settings for additional episodes as long as no single story extends beyond two consecutive segments, episodes or parts.
The big question was: would the members of SMALL ACCESS agree to subscribe for a month if the studios made his first revision to Guideline #1? I published the results of a survey last week in Part 7, but here they are for you again…