Now that the SMALL ACCESS campaign has grown to nearly 1,300 members and 85 packets of the Focus Group Report have already been mailed out to CBS and Paramount executives, it’s time to try to spread the word far and wide…or at least try my best to do so.
And thus was I pleasantly surprised and excited to get the following e-mail from Matthew Miller of Trekzone in Australia:
Hi Jonathan, just wondering whether you’d like to join me on a Trekzone Spotlight podcast to discuss Project Small Access?
Word is beginning to spread about the Fan Film LETTER WRITING CAMPAIGN, and I’m very encouraged so far. After just one week, we’ve already had 75 packets mailed to executives at CBS and Paramount with the focus group results and recommendations from the 1,200+ members of the SMALL ACCESS Facebook group.
Now, 75 packets might not seem like much (especially considering that the original Star Trek letter writing had over a hundred thousand letters), but keep in mind that 1) word is only just starting to get out about this initiative, and 2) the packets are supposed to contain a 37-page Focus Group Report and optional Cover Letter, which will use up a lot of toner and paper and cost about two to three bucks per packet to mail (more from outside the U.S., although I don’t expect as many international fans to participate due to the higher postage costs). So each mailed packet represents a greater amount of time, effort, and investment by a fan then just sending a 1-page letter or copy/pasted e-mail. I was actually kinda worried that we’d only get about one or two dozen packets sent…so 75 in a week is pretty awesome. (And remember, only one copy has to get read by the right executive!)
During the next week, Mike Bawden will be trying to get us some press coverage in the mainstream media, but there’s already been some interest just around fan circles. Earlier today, I did a podcast for an upcoming episode of TrekZone (look for it this weekend). And Shane Stacks told me he’ll be mentioning the campaign on the excellent Shane Plays Radio and Podcast.
And I’m even being covered by other blogs!!! And that brings us to…
The SMALL ACCESS group on Facebook began as a protest against the new fan film guidelines issued by CBS and Paramount. But it quickly grew into something more significant. Rather than simply complaining about the guidelines or arguing over whose fault it was they were written in the first place, the group began discussing each of the guidelines one-by-one. Opinions were shared, surveys were taken, and in the end, over 1,200 fans participated in one of the largest Star Trek focus group research projects ever!
Now those results have been compiled into a massive 37-page report written up by Jonathan Lane (yeah, that’s me), a former creative director and focus group coordinator with decades of experience in researching what consumers and product users like and don’t like. When it came to the guidelines, half were considered fine as currently written (according to polling results). Another quarter only needed minor revision tweaks for clarification. And it was only a few remaining guidelines that required more significant compromise solutions.
The report compiles these results into a series of recommendations by the fans to the studios for revising the guidelines in a way that both respects the studios’ interests in protecting their intellectual property while also allowing more flexibility for fan filmmakers to create their productions.
Next week, fans will be invited to mail printed copies of this report to key executives at the studios in a new LETTER WRITING CAMPAIGN. If enough fans participate in the weeks leading up to the actual 50th Anniversary of Star Trek (September 8), it’s our hope that the news media will cover this campaign, which will put pressure on the executives to at least read and consider our suggestions rather than ignoring them completely.
Is it a stunt? Yes. Is it a long shot? Yes. But it’s at least worth a shot, right? After all, what other mechanism do fans have to engage a conversation with the studio execs who wrote and enforce these guidelines?
The letter writing campaign will kick off next week, but the report itself has been made available for early viewing on the SMALL ACCESS Facebook page. If you’re interested, please take a look. Next week, you’ll get a chance to make Star Trek letter-writing history…again.