Great news for STAR TREK: DISCOVERY…or is it? (news and editorial, part 2)

Rather than writing a review of STAR TREK: DISCOVERY (that’s coming tomorrow), I decided to take a look at the bigger picture.  Were the record sign-ups right after the premiere really “big news” or simply the inevitable result of hundreds of millions of dollars in production and advertising/marketing budgets?  Also, what does it tell us that CBS remains so reluctant to provide hard numbers about how many people actually subscribed last night?

As I said in yesterday’s blog, my goal here is NOT to try to snatch defeat out of the jaws of victory for CBS.  I’m actually very happy that Star Trek: Discovery did so well in both ratings and sign-ups.  This means that the worst-case scenario—CBS simply assumes that Star Trek has run its course and is no longer a viable sci-fi franchise—has been avoided.  Nearly 10 million people watched the free network TV premiere on Sunday night.  So anyone accusing me of sour grapes is wrong.  Wet blanket, yes.  Sour grapes, no.

My desire, to be honest, is to simply take a wider look at this new series…beyond just Sunday night or this one week.  Now that the horse is fast out of the starting gate, what are the challenges facing Star Trek: Discovery in terms of keeping and growing its viewership?  Obviously, CBS is in a unique situation due to its decision to require viewers to pay to see episodes of the new series.  How does that affect their goal of attracting and keeping viewers?

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Great news for STAR TREK: DISCOVERY…or is it? (news and editorial, part 1)

The news seems to be REALLY great for the premiere of STAR TREK: DISCOVERY.  According to a press release quickly and enthusiastically circulated by an exuberant CBS, the premiere of the newest Star Trek TV series has resulted in record-breaking sign-ups for the ALL ACCESS streaming service:

Tonight’s premiere of STAR TREK: DISCOVERY on CBS All Access, the CBS Television Network’s digital subscription video on demand and live streaming service, broke a new record for subscriber sign-ups in a single day, eclipsing the previous record held by the 2017 GRAMMY Awards®.

In addition to its single day subscriber sign-up record, CBS All Access experienced its best week and month ever for sign-ups due to the launch of STAR TREK: DISCOVERY, the fall kick-off of the NFL ON CBS on the service’s live local feeds and the season finale of BIG BROTHER and the BIG BROTHER LIVE FEEDS.

Also, the free premiere on the regular CBS network was watched by 9.6 million people.

But before people start gulping down too much champagne (although there is certainly reason for celebration), I’d like to mention a few things that CBS and fans should be noting.

Now, I realize this blog is going to sound like a wet blanket, but please make no mistake: I am ABSOLUTELY, SINCERELY HAPPY that so many people liked the new show!  (I personally wasn’t thrilled with it, although I do plan to watch more episodes eventually.)

But I’m also a business strategist trained to look at multiple aspects of a situation.  As I did in my previous blog about Star Trek: Discovery, I want to take a look at the whole picture…which is, of course, impacted significantly by CBS’s decision to offer their new Star Trek series exclusively as a paid streaming video-on-demand service.

So yes, the news is definitely good for CBS.  But it might be a little too soon to consider the game won…

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Did CBS doom STAR TREK: DISCOVERY by putting it on ALL ACCESS? (editorial, part 2)

In yesterday’s blog, while many Star Trek fans are debating uniforms, starships, bridge lighting, hairless Klingons, and adopted human sisters, I decided to look at a much more fundamental question regarding the new Star Trek: Discovery television series.  Was it a good or bad business decision by CBS to make the new show available (at least in the U.S) exclusively via subscription to their ALL ACCESS streaming service?

We already looked at CBS’s decision to target the series to a younger audience, based on a statement made be CBS President and CEO Les Moonves back in May.  This means that the older, more loyal Star Trek fans, “yesterday’s fan-base” as I call them, aren’t the primary target…which is kinda why Discovery isn’t sweating the details in hewing to established Star Trek canon.

Instead, CBS is focusing their attention and hopes on younger viewers who are more likely to subscribe to a brand new streaming video on demand (SVOD) service than the older fans.

Ah, but therein lies the rub!

These younger viewers don’t have an existing, decades-long relationship with Star Trek.  They weren’t watching TOS when it first aired in the 1960s or grew up with it in the 1970s.  They didn’t even watch TNG in the 1980s and 1990s as kids.  All those folks are already pushing 40 (or 50 or 60 or 70!)  CBS is targeting viewers in their 30s or even 20s.  By the time these younger viewers were old enough to watch Star Trek, the ratings for the show had already plummeted and few people were watching at all.

In other words, the vast majority of these young viewers aren’t really Star Trek “fans.”  To them, Discovery is more like a new science fiction show based on an old series that their parents or grandparents used to watch…except this version has cool sets, dazzling VFX, action, adventure, and a TV-MA rating.  And there’s nothing inherently wrong with that.  I don’t fault CBS for choosing to make the new series young and hip.

But they made another choice to put the new series exclusively on the ALL ACCESS subscription service here in the U.S.  And today, I want to look at some of the consequences of that decision—not from the perspective of an angry fan (which I’m not; I actually want the new series to succeed), but as a business analyst.

Continue reading “Did CBS doom STAR TREK: DISCOVERY by putting it on ALL ACCESS? (editorial, part 2)”

Did CBS doom STAR TREK: DISCOVERY by putting it on ALL ACCESS? (editorial, part 1)

(NOTE FROM JONATHAN – I’ve decided to take a two-part break from fan films to answer the question I keep getting asked: “What do you think about the new Star Trek series that’s coming out?”)

Many Trek fans are hotly debating whether or not it was the right move to “modernize” the production design of the new STAR TREK: DISCOVERY series and put a TV-MA rating on it.  I’ve read passionate posts going back and forth arguing about the new uniform styles not matching those worn by Captain Pike in “The Cage” back in 1965; how the “hairless” Klingons don’t look like the ones we’ve seen on TNG, DS9, Voyager, and Enterprise; and why after 50 years we’re only just now finding out that Spock had an adopted human sister!

In my opinion, none of that is the problem.  That’s not where I think CBS has steered the wrong courae, and that’s not what I’ll be discussing in this blog.  I’m actually planning to check out Discovery at some point down the line.  But am I the exception or the rule?

I honestly think I’m going to be the exception, and that CBS made an unwise decision to offer their new series solely through their ALL ACCESS subscription service (at least here in the U.S.).

It’s not that Trek and sci-fi fans aren’t ready for CBS ALL ACCESS—it’s that ALL ACCESS might not quite be ready for the fans!

Let’s discuss…

Continue reading “Did CBS doom STAR TREK: DISCOVERY by putting it on ALL ACCESS? (editorial, part 1)”

STAR TREK CONTINUES becomes a CBS All Access AFFILIATE!

Things got very interesting on Sunday morning after STAR TREK CONTINUES posted this message on their Facebook page overnight:

Got CBS All Access yet? STC has been invited to join the affiliate program, so you can sign up through our website now. Sign up today!

Almost immediately, fans started conjecturing what this meant for STC.  Were they suddenly being accepted by CBS?  Would they now be allowed to complete their cancelled 12th and 13th episodes?  Were they getting a kickback from CBS?  Would STC be shown on All Access?

The answers to all of these questions appear to be “no.”  Apparently, STC was simply contacted by a division of CBS (likely CBS Interactive or else someone in marketing) and offered the option of becoming a CBS All Access Affiliate, promoting subscriptions to the network’s streaming service through online banners on their startrekcontinues.com website.  (Note to CBS Interactive: the hyperlinks aren’t working from Mac browsers.)

It’s unclear whether or not STC will be receiving a commission for any fans who sign up for CBS All Access.  STC posted on their Facebook pages that they are not being compensated.  However, I just signed up Fan Film Factor for the same program and was required to agree to terms that included the following (which I screen capped)…

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Will STAR TREK: DISCOVERY coincide with AXANAR?

Star Trek DiscoveryBryan Fuller, showrunner for the new CBS All Access TV series Star Trek: Discovery (or DSC, for short), just announced the time-frame for the highly-anticipated new series.  It’s already been reported that DSC will take place in the prime universe (not the Kelvin timeline), but now we know when:

TEN YEARS before the original series!

Fans of the Axanar project nearly had a collective heart attack (including yours truly), until we realized that this time period is actually ten years AFTER the Four Years War depicted in the 20-minute 2014 fan film Prelude to Axanar.

Reported in this BREAKING NEWS article on Trekmovie.com, Fuller helped to calm Axanar panickers…at least somewhat: Continue reading “Will STAR TREK: DISCOVERY coincide with AXANAR?”

Want to send a loud message to CBS?

Don’t want to read a long blog? Then just click here.

CBS logo parodyBy now, you’ve likely heard that CBS and Paramount have finally, after decades of silence, released a series of guidelines for Star Trek fan films to follow and not get sued. Unfortunately, the guidelines were written by a group of over-caffeinated lawyers and licensing employees with little to no understanding of the concept of Star Trek fandom. In short, these rules would essentially obliterate nearly all past and current Star Trek fan films and series.

From their announcement on StarTrek.com, CBS seems almost proud of themselves, feeling that they’ve done fandom some kind of favor. And even though nearly 200 (as I write this) comments have been posted with about 90% highly negative reactions, I doubt that CBS or Paramount will see the devastating reality of what they’ve done…

…unless we make them see it.

Continue reading “Want to send a loud message to CBS?”