The typical “life cycle” for most crowd-funding campaigns (especially for Star Trek fan films) is a burst of excitement and donations at the beginning, then a slowdown in the middle, and (if you’re lucky) a smaller burst at the end just before the deadline. I’ve seen it dozens of times.
The problem for my Axanar Universe fan film INTERLUDE, however, is that I decided to use GoFundMe instead of Kickstarter or Indiegogo. The latter two have built-in deadlines—usually 30 or 60 days—before the campaign must either reach its goal or fail.
But GoFundMe is open-ended. Conceivably, I could still be raising money for Interlude when Earth makes first contact with the Vulcans 44 years from now! Of course, I don’t plan to do that. At some point, I will need to shut this campaign down and deliver a completed fan film to you all. The question is…when?
We had a FANtastic first month, taking in nearly half of our goal from more than 100 backers ranging from $5 and $10 and $20 donors to donations in the hundreds and even thousands of dollars! But in the past couple of weeks, although donations are still coming in, the pace has slowed considerably…which is consistent with the crowd-funding “life cycle.”
Unfortunately, without a specific deadline, it’s unlikely that we’ll get that final boost. And even if I do set an artificial deadline (which I am about to do in this blog), it’s not likely that we’ll reach or exceed the $19,500 goal that our budget calls for.
However, as I mentioned last week, my budget blog back in June mentioned that my numbers purposefully erred on the high side in order to provide flexibility for trimming and cutting various items just in case we didn’t make our goal.
So this past week, I sat down with my directors, VICTORIA FOX and JOSHUA IRWIN, and went through every line item with a fine-toothed comb. We sliced, we diced, we cropped and capped. And in the end, we came up with a minimum that we’ll need to commit to making this fan film…as well as the date we’ll need to have those funds by in order to be ready to shoot the first weekend of November.
So what’s our “point of no return”?
Continue reading “And the INTERLUDE GoFundMe “POINT OF NO RETURN” is…”