Why do PATREON donations always “DIP” at the beginning of each month?

Every…single…month…

It’s like clockwork! I call it “PMS”—the Patreon Monthly Slide—although others simply call it “the Dip.” And yeah, it’s a thing. At the beginning of every month, most Patreon campaigns with a decent number of backers suddenly and inexplicably drop by 2%, 3%, or even 5%…only to recover some or most of the loss over the next few days.

It’s happened to both the Ares Studios Patreon as well as the Neutral Zone Studios Patreon (two of the largest current Trek fan film-related campaigns)…over and over again. And when “the dip” hits Ares Studios, you’ll usually see something like this posted over on Axamonitor…

Of course, looking at only a short snapshot of a single month misses the big picture entirely. And if you were to zoom out, you’d see the long-term trend is actually pretty solid (with a noticeable uptick in the weeks since AXANAR successfully completed its first film shoot at the beginning of October)…

So yeah, if you cherry pick a specific short downtick from the nearly year-long graph, you can try to sell the argument that four months of progress have essentially been “erased.” But overall, long-term, Ares Studio is a very strong and steady campaign, consistently taking in more than $2,000/month from over 200 donors, not dropping significantly from that level, and even showing a slight (and later, more pronounced) up-slope. And it’s been providing ALEC PETERS upwards of $25,000 per year to help with the rent and utilities for the studio.

But what’s also obvious from that long-term graph is that, yes, at the start of every month, there’s a mysterious “dip.” It’s there every time. The total number of donors and amount of monthly contributions drops like a brick…only to recover within a few days as though nothing ever happened!

And it got me to wondering…why?

Now, the tempting answer from some out there is to claim that people forgot they were still being charged regularly and, when reminded with a monthly receipt from Patreon showing the charge to their credit card, suddenly “came to their senses” and canceled the automatic renewal.

But that doesn’t explain the rapid recovery that nearly always follows the “dip.” Are all of these disillusioned donors just as quickly and inexplicably replaced in the days immediately following? Do they all suddenly change their minds back? And why do only a tiny few donors go through this “epiphany” each month—and then always seem to quickly get over it?

But something happened to me last month that solved the mystery…

Continue reading “Why do PATREON donations always “DIP” at the beginning of each month?”

ARES STUDIOS launches new PATREON! (interview with ALEC PETERS, part 2)

Yesterday, I began speaking to ALEC PETERS about his new PATREON campaign for ARES STUDIOS. Officially launched last Friday evening, in less than a week, with 95 patrons as of this evening, it’s already nearly 25% of the way to its goal of generating $4,000/month in donations to help pay rent and utilities for the studio in Lawrenceville, GA.

Alec explained that Ares Studios is an entirely separate business entity from Axanar Productions, which will be producing the final two Axanar fan films. So crowd-funding through Patreon is allowed because the legal settlement with CBS and Paramount only covers the production of the two 15-minute Axanar sequel fan films.

And speaking of those two films, let’s return to our interview with Alec as he tells us why he hasn’t started filming Axanar yet (’cause we all REALLY want to know!)…

Continue reading “ARES STUDIOS launches new PATREON! (interview with ALEC PETERS, part 2)”

ARES STUDIOS launches new PATREON! (interview with ALEC PETERS, part 1)

It’s been hinted about for the past few weeks, but on Friday night, it became official. ARES STUDIOS (formerly OWC Studios) in Lawrenceville, GA—home to the amazing USS Ares bridge set—has launched a new PATREON campaign to help cover the monthly costs of rent and utilities (about $4000/month).

For those of you unfamiliar with what a “Patreon” campaign is, it’s somewhat different than crowd-funding using Kickstarter, Indiegogo, or GoFundMe. In the case of those three, backers pledge a one-time donation of $25 or $100 or $500 or whatever amount, and they’re done. With a Patreon, donation amounts are much smaller, but they are MONTHLY and ongoing. That’s why, if you look at the Ares Studios Patreon, you’ll see perks listed for levels of only $2, $5, $10, and $20. By the end of the year, those amounts would total the equivalent of a one-time donation to a Kickstarter.

The new campaign was announced on Friday night during the first episode of what ALEC PETERS intends to be a regular YouTube livestream broadcast called REEL TREK, produced by Ares Studios to discuss all things Star Trek live with fan viewers. During the broadcast, fans donated about $120 as they posted their comments, but that was just the beginning. Toward the end of the program, Alec announced the new Patreon to about 200 live viewers, and a few folks started signing up to the campaign.

Only 24 hours later, however, the views of the archived live discussion had jumped to 4000, and Patreon sign-ups grew to more than 60 pledging about $535 per month ($6,420 per year)…meaning that the campaign passed 1/8 of the way there in just a day, with little fanfare or marketing so far.

Some detractors have predicted (hoped) that this initial surge would quickly fade to a trickle, with Carlos Pedraza reminding people that a crowd-funding campaign back in 2017 tried to raise $200,000 to keep Ares (Industry) Studios in California and only made it to $22,000. On the other hand, if the Patreon can get to that same number, it covers half the monthly expenses…and Paatreons don’t come with ending dates.

Anyway, this sounded like a good time for an interview with Alec about not only the Patreon but also those two 15-minute fan films he’s supposed to be working on…

Continue reading “ARES STUDIOS launches new PATREON! (interview with ALEC PETERS, part 1)”

STAGE 9 STUDIOS announces a new PATREON, OPEN HOUSE, and an awesome WALK-THROUGH VIDEO!

Would you pay $1, $5, $10, or $25/month to keep the lights on for the only full TOS sets to be completely open to the fan film community?  Right now, 11 people are already doing that, giving STAGE 9 STUDIOS in Kingsland, GA a combined $100/month (or thereabouts) in guaranteed financial assistance to pay for rent, electricity, and maintenance.

With rent estimated at about $3,000/month, a hundred bucks a month might not seem like much.  But Stage 9 Studio only just recently launched their new Patreon, and owner RAY TESI is currently paying all expenses out of his own pocket from retirement savings.  So donating even as little as a dollar a month will be a welcome help.

For those not familiar with Patreon, it’s similar to Kickstarter and Indiegogo in that anyone can set up a campaign, anyone can contribute, and there can be perks.  The difference is that, while the latter two are designed for a one-time contribution, Patreon is set up so that supporters (patrons) donate monthly, a recurring contribution charged to their credit card or transferred from their bank account until the donor says otherwise.  Patreon is designed for ongoing endeavors rather than one-time projects, so it’s perfect for something like Stage 9 Studios where the expenses from rent, utilities, and maintenance are ongoing.

And what happens if the Patreon generates more per month than it costs to “keep the lights on.”  (What a great problem to have, right!?!)  Simple.  Additional funds will be used to improve the studio (like adding air conditioning, perhaps?) and maybe even to build more sets.  As the Patreon page clearly states:

STAGE 9 STUDIOS is NOT a money-making enterprise, but an opportunity to share the passion that millions of STAR TREK fans have for the series!

But that’s not all that’s happening with Stage 9 Studios.  Would YOU like to see these amazing sets in person…for FREE???

Continue reading “STAGE 9 STUDIOS announces a new PATREON, OPEN HOUSE, and an awesome WALK-THROUGH VIDEO!”