It’s like clockwork! I call it “PMS”—the Patreon Monthly Slide—although others simply call it “the Dip.” And yeah, it’s a thing. At the beginning of every month, most Patreon campaigns with a decent number of backers suddenly and inexplicably drop by 2%, 3%, or even 5%…only to recover some or most of the loss over the next few days.
It’s happened to both the Ares Studios Patreon as well as the Neutral Zone Studios Patreon (two of the largest current Trek fan film-related campaigns)…over and over again. And when “the dip” hits Ares Studios, you’ll usually see something like this posted over on Axamonitor…
Of course, looking at only a short snapshot of a single month misses the big picture entirely. And if you were to zoom out, you’d see the long-term trend is actually pretty solid (with a noticeable uptick in the weeks since AXANAR successfully completed its first film shoot at the beginning of October)…
So yeah, if you cherry pick a specific short downtick from the nearly year-long graph, you can try to sell the argument that four months of progress have essentially been “erased.” But overall, long-term, Ares Studio is a very strong and steady campaign, consistently taking in more than $2,000/month from over 200 donors, not dropping significantly from that level, and even showing a slight (and later, more pronounced) up-slope. And it’s been providing ALEC PETERS upwards of $25,000 per year to help with the rent and utilities for the studio.
But what’s also obvious from that long-term graph is that, yes, at the start of every month, there’s a mysterious “dip.” It’s there every time. The total number of donors and amount of monthly contributions drops like a brick…only to recover within a few days as though nothing ever happened!
And it got me to wondering…why?
Now, the tempting answer from some out there is to claim that people forgot they were still being charged regularly and, when reminded with a monthly receipt from Patreon showing the charge to their credit card, suddenly “came to their senses” and canceled the automatic renewal.
But that doesn’t explain the rapid recovery that nearly always follows the “dip.” Are all of these disillusioned donors just as quickly and inexplicably replaced in the days immediately following? Do they all suddenly change their minds back? And why do only a tiny few donors go through this “epiphany” each month—and then always seem to quickly get over it?
But something happened to me last month that solved the mystery…Continue reading “Why do PATREON donations always “DIP” at the beginning of each month?”