On September 23, 1999, the Mars Surveyor Orbiter crashed into the red planet because of a very simple (some say “stupid”) error. According to the NASA.gov website:
…one team used English units (e.g., inches, feet and pounds) while the other used metric units for a key spacecraft operation.
One little mistake…
The result was the loss of a $125 million satellite.
In early February 2017, I was IM’ing with one of my local producer friends, asking how much it costs to rent a decent studio/sound stage here in Los Angeles. He IM’d me back: “About $15-$30K per day.”
That number intrigued and excited me. It wasn’t long before I’d done the math and determined that–lordy lordy!–it was actually CHEAPER for Alec Peters to have built out Ares/Industry studios than to have RENTED an existing sound stage! And the savings difference was in the six-figures!!!!
This was HUGE! Or so I thought…








