Last time: we began our fascinating discussion of crowd-funding with two of the most successful campaigners in the history of Trek fan films, Alec Peters (Axanar executive producer) and Mike Bawden (Axanar director of public relations). Together, these two men have organized Kickstarter and Indiegogo campaigns for multiple productions that have raised nearly $2 million combined (including $1.3 just for Axanar alone).
If you want to know how to run a successful crowd-funding campaign, pay attention to these guys. This discussion isn’t just a Crowd-Funding 101 class; it’s a graduate-level seminar with some amazing insights from two people who’ve actually walked the walk. Their experiences have provided them a unique perspective and many insights that, to me at least, should be considered pure gold to anyone looking to be a part of a successful crowd-funding campaign.
Last time: we looked at some of the factors that might have affected the recent Indiegogo campaign from Star Trek Continues (which just wrapped up last week).
Now it’s time to continue our discussion of crowd-funding with two crowd-funding experts: ALEC PETERS, show-runner of Axanar, and MIKE BAWDEN, director of public relations for Axanar, who has also worked on the Kickstarter for Space Command, an early campaign that raised $242,000. Mike has been involved in over a dozen crowd-funding campaigns, and the two men together have helped to raise nearly two million dollars of donations from fans for various projects, including $1.3 million for Axanar.
If you’re thinking of doing a crowd-funding campaign of any kind, then get out your pen and start taking notes! The following discussion is a crowd-funding “how to” guide that you’re not likely to get anywhere else…
Going against my better judgment (that’s screaming at me, “Jon, stop typing NOW!”), I’m going to jump head first into the latest controversy surrounding a recent comment claiming that Axanar has “poisoned the well” for all other fan films.