The SMALL ACCESS group on Facebook began as a protest against the new fan film guidelines issued by CBS and Paramount. But it quickly grew into something more significant. Rather than simply complaining about the guidelines or arguing over whose fault it was they were written in the first place, the group began discussing each of the guidelines one-by-one. Opinions were shared, surveys were taken, and in the end, over 1,200 fans participated in one of the largest Star Trek focus group research projects ever!
Now those results have been compiled into a massive 37-page report written up by Jonathan Lane (yeah, that’s me), a former creative director and focus group coordinator with decades of experience in researching what consumers and product users like and don’t like. When it came to the guidelines, half were considered fine as currently written (according to polling results). Another quarter only needed minor revision tweaks for clarification. And it was only a few remaining guidelines that required more significant compromise solutions.
The report compiles these results into a series of recommendations by the fans to the studios for revising the guidelines in a way that both respects the studios’ interests in protecting their intellectual property while also allowing more flexibility for fan filmmakers to create their productions.
Next week, fans will be invited to mail printed copies of this report to key executives at the studios in a new LETTER WRITING CAMPAIGN. If enough fans participate in the weeks leading up to the actual 50th Anniversary of Star Trek (September 8), it’s our hope that the news media will cover this campaign, which will put pressure on the executives to at least read and consider our suggestions rather than ignoring them completely.
Is it a stunt? Yes. Is it a long shot? Yes. But it’s at least worth a shot, right? After all, what other mechanism do fans have to engage a conversation with the studio execs who wrote and enforce these guidelines?
The letter writing campaign will kick off next week, but the report itself has been made available for early viewing on the SMALL ACCESS Facebook page. If you’re interested, please take a look. Next week, you’ll get a chance to make Star Trek letter-writing history…again.
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